In CRM (customer relationship management), CRM software is a category of software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships. Typically, CRM software is used in the enterprise, however many products scale to a business of any size.
CRM software is designed to help businesses meet the overall goals of customer relationship management (see Webopedia's CRM definition). Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business. CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.
Salesforce CRM applications are built on the power of App Cloud, so you can run your business on any device, easily build new customer applications or integrate with existing back office systems. You’ll be up and running in 30 days with the world's most proven and loved customer relationship management solution. With our pay-as-you-go model, the price of success is dramatically lower.
To grow revenue, you need Customer Relationship Management (CRM) application that can scale with you— you need Salesforce. Managing contacts and sales opportunities is just the beginning. With the world’s #1 CRM, you can track marketing campaigns and sales activity — every lead, opportunity, and customer — and take action from wherever you are. So you spend more time selling to the right people, armed with up to date information and social insights.
No software, no hardware means you’re up and running and positively impacting your business in no time at all. With Salesforce CRM, everything comes to you — leads and opportunity management, sales forecasting, analytics reporting, contact management, notifications. Don’t get bogged down with technology, servers and software, let us take care of that and so you can focus on your customers and close the next big order.
Salesforce is fully mobile and covers every customer touch point and every stage of the customer lifecycle, so you can close deals, log calls, track emails and view your performance — wherever you are. Sales activity tracking ensures instantaneous customer updates so there are no surprises when you’re on the road. Salesforce makes it easy for you because everything is connected.
Today, over 100,000 of the world’s most innovative companies—small, medium and large—use Salesforce Customer Relationship Management system to close bigger deals faster. Using Salesforce CRM is as easy as buying a book on Amazon.com. That means your employees will use it, so it will be a more effective tool for your business to collaborate, mobilise, and grow revenue. Customers, analysts, and industry experts agree: Salesforce = ease of use.